Thirty and thriving as Newlec celebrates three decades at the top
Newey & Eyre is all set to let the celebrations commence as its ever popular Newlec brand reaches its all important 30th birthday.
Launched back in 1982, Newlec was conceived to offer the nation’s electricians a value for money electrical range while retaining Newey & Eyre’s inherent ethos for performance and quality. At a time when the concept of ‘own label’ was relatively unheard of, the brand constituted the first of its kind for the industry.Thirty years on and the brand continues to flourish, boasting over 3,500 products covering the full electrical remit. Furthermore, each year Newlec has become more and more sophisticated, going beyond everyday essentials to offer true innovation to meet the complex modern demands for greater efficiency, energy management and to comply with mounting legislation.
Most recently, the new Newlec catalogue saw the introduction of Part L compliant LED street lighting and LED bulkheads, for ultimate efficiency, along with smartphone controlled remote security, enabling use from anywhere in the world. Plus, as work continues on the evolution of the range, a dedicated team remain busy researching and sourcing the latest technologies from around the world to enhance the brand further.
Most recently, the Newlec catalogue app has been launched for the iPad, giving users the ability to browse, buy and access technical information, plus find local branch contact, email and location information, to click and collect quickly and easily.
Mark Fiddy, commercial director at Newey & Eyre commented, ‘We are extremely proud of what we have achieved with Newlec. As a business fully committed to helping our customers work smarter, through a continued commitment to delivering excellence and introducing new products to market quickly, we have been able to provide electricians with a range they can rely on.
‘Three decades later and the Newlec of today not only offers performance, quality and value but real innovation. Of course, the continued success of Newlec is testament to all of our loyal customers who use the brand again and again. With many new lines and developments in the pipeline, we look forward to another fantastic 30 years ahead.’
